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Getting Started

User Guide: Retargeting Customers with Shrinkit’s Multi-Channel Re-Marketing

What is Pixel Tracking?

Pixel tracking is a technology used by platforms like Meta (Facebook and Instagram), Snapchat, Twitter, Google Ads, and LinkedIn to monitor and retarget users who interact with specific online content. A "pixel" is a small piece of code embedded in web pages or marketing links that tracks user behavior, such as clicks, visits, or conversions. This data is then used to show targeted ads to those users on various platforms, helping to re-engage them and increase the chances of conversion.

Retargeting Your Customers with Shrinkit

Shrinkit offers a powerful multi-channel re-marketing feature that allows you to retarget your customers as soon as they interact with any of your marketing links, whether they are visiting Micro Pages or clicking on Short Links. Here's how it works:

  1. Built-In Pixel Tracking:

  2. Shrinkit’s Micro Pages and Short Links come with built-in pixel tracking technology, allowing you to automatically track user interactions.

  3. Flexible Control:

  4. You can enable or disable pixel tracking for each link individually, giving you full control over which customer interactions you want to track and retarget.

  5. Integrated with Major Platforms:

  6. Shrinkit integrates seamlessly with the pixel tracking technologies of the following platforms:
    • Facebook and Instagram: Retarget users on these social media platforms, showing them ads for products or services they’ve shown interest in.
    • Twitter: Engage users on Twitter with relevant ads based on their previous interactions with your content.
    • Google Ads: Retarget visitors across the Google Display Network, ensuring your ads reach users who have already interacted with your brand.
    • Snapchat: Reach a younger audience on Snapchat with ads tailored to their interests and behaviors.
    • LinkedIn: Retarget professionals on LinkedIn, driving conversions in a business-oriented context.

How to Use Retargeting with Shrinkit

  1. Activate Pixel Tracking:

  2. When creating or editing a Micro Page or Short Link in Shrinkit, simply toggle the pixel tracking option to enable retargeting for that specific link.

  3. Monitor and Adjust:

  4. Use the analytics provided by Shrinkit to monitor the performance of your retargeting campaigns. Adjust your strategy as needed to maximize engagement and conversions.

  5. Leverage Multi-Channel Ads:

  6. By integrating with multiple platforms, Shrinkit ensures that your ads are seen by your audience across different channels, increasing the likelihood of successful re-engagement.

Conclusion

Using Shrinkit’s multi-channel re-marketing capabilities, you can effectively retarget customers who interact with your marketing content. By leveraging pixel tracking technology from major platforms like Facebook, Instagram, Twitter, Google Ads, Snapchat, and LinkedIn, you can keep your brand top-of-mind and drive higher conversion rates.