Marketing CRM & Segments¶
Marketing CRM¶
Customers → Customers holds a profile per shopper: their details, purchase history and behaviour. Use Columns to choose what the table shows.
Filtering¶
Click Filter to build a condition set — up to 4 conditions, matched on any or all. Filter on behaviour and purchase history to answer questions like "customers who bought once, over 60 days ago".
From a filtered view you can:
- Save to Segment — turn the filter into a reusable audience
- Send Web Push — message exactly the people on screen
Segments¶
A segment is a saved CRM filter that keeps re-evaluating, so its membership changes as customers' behaviour changes. Open Customers → Segments.
- Create one by filtering in the CRM and choosing Save to Segment
- Update Segments recalculates every segment's size on demand
- Open a segment to see who is currently in it
Segments are what automators use for entry and exit conditions — a customer entering the segment starts the journey, and entering the exit segment ends it. See Automators.
Web push subscribers¶
Customers → Web Push Subscribers covers everyone who accepted browser notifications on your storefront:
- Total subscribers and subscribers gained over the period
- Growth chart over time
- Geographic breakdown
- A full subscriber list with per-subscriber detail
Web push needs the web SDK installed on your storefront, or a supported platform integration.
Install Shrinkit on your store¶
Shrinkit works with Salla, Zid and Shopify. Install the app on your store and your orders, carts, products and customers appear in the dashboard automatically — no coding, no data import.
Install on SallaNot on any of those platforms yet? Talk to us on WhatsApp.