Messaging Channels¶
Everything Shrinkit sends — COD confirmations, cart chases, campaigns, bot replies — goes out over a channel you connect once here. Open Account & settings → Messaging Channels.
Available channels¶
| Channel | Status | Used for | Appears in the inbox? |
|---|---|---|---|
| WhatsApp Cloud | Beta | COD confirmation flows, templates, campaigns, two-way chat | Yes |
| WhatsApp (QR-paired) | Beta | Campaigns, automations, two-way chat | Yes |
| SMS | Available | Campaigns and automations | No — sending only |
| Available | Campaigns and automations | No — sending only | |
| Web Push | Available | Browser notifications to storefront visitors | No — sending only |
You can connect one channel of each type per store. SMS is not offered for Salla stores.
Two different WhatsApp connections
WhatsApp Cloud is Meta's official WhatsApp Business Platform (Cloud API): your number is registered with Meta, messages outside the 24-hour customer-service window must use templates Meta has approved, and Meta bills conversations directly. WhatsApp (QR-paired) links an ordinary WhatsApp number by scanning a QR code, the way WhatsApp Web does. It is quicker to set up but is not Meta's official API: it has no templates, depends on the phone staying online, and is subject to WhatsApp's own anti-spam limits. Use WhatsApp Cloud for COD confirmation and anything at volume.
Connecting a channel¶
Open Add Channel and pick the channel type.
WhatsApp Cloud¶
Required for COD confirmation flows and for template-based sending at volume.
- Choose WhatsApp Cloud API and click Connect with Facebook.
- In Meta's signup window, sign in, pick or create your Meta business portfolio and WhatsApp Business account, and add and verify the phone number.
- Set a display name that follows Meta's display-name guidelines. Meta reviews it.
See the WhatsApp Cloud activation guide for requirements and costs.
WhatsApp (QR-paired)¶
- Choose WhatsApp, give it a name and the phone number.
- Scan the QR code shown with the WhatsApp app on that phone.
- The channel turns Connected once the pairing completes.
Keep that phone online. If the session drops, reconnect by scanning a fresh QR code.
SMS¶
Either buy a package from us or connect your own provider account and fill in its fields. Supported providers are listed in Send an SMS campaign. Your SMS balance and low-balance warnings then appear on the Dashboard.
Email¶
Configure the sending address and provider. The From email used by campaigns is taken from the channel configuration, not entered per campaign.
Web Push¶
Web push needs the JS Web SDK on your storefront, or a supported platform integration.
Warming a new WhatsApp number¶
Do not start with bulk campaigns
WhatsApp bans numbers that jump straight to high volume. A new number must be warmed over roughly four weeks.
| Period | Daily volume | What to do |
|---|---|---|
| Week 1 — days 1-7 | 2-5 messages/day | Send to your own team and test numbers. Aim for genuine two-way conversations (over 50% reply rate). Avoid links, long texts and promotional wording. Keep it personal. |
| Week 2 — days 8-14 | 10-20 messages/day | Increase gradually. Keep conversations two-way. |
| Weeks 3-4 | Continue ramping | Introduce normal business messaging. |
| After 4 weeks | Full volume | The number is considered warmed. You can run larger bulk campaigns while keeping deliverability healthy. |
Related¶
Install Shrinkit on your store¶
Shrinkit works with Salla, Zid and Shopify. Install the app on your store and your orders, carts, products and customers appear in the dashboard automatically — no coding, no data import.
Install on SallaNot on any of those platforms yet? Talk to us on WhatsApp.